Going Green

Internet Advertising Produces Less Waste
Did you know advertising online consumes less energy and reduces carbon dioxide emissions compared to advertising with traditional print media?

The Environmental Impact of Print
Manufacturing 1 ton of newsprint, which is enough to create approximately 280,000 broadsheet pages, requires the contents of 12 mature trees. So let's say your weekly indulgence is the Sunday edition of the Minneapolis Star Tribune, which averages 172 pages and has a circulation of 606,698. Those numbers translate into 4,472 trees' worth of paper every week, or 232,544 trees per year.

The end result? According to a 2006 report, a single copy of the British tabloid the Daily Mirror, weighing in at 6.4 ounces, accounts for 6.1 ounces of carbon emissions.

Reading the newspaper electronically saves the environment
Reading the newspaper 30 minutes a day on e-paper instead of a regular newspaper is environmentally preferable. If you read a Web-based newspaper instead, you can only read for ten minutes to produce the same load on the environment. This has been calculated in a study at the Royal Institute of Technology in Stockholm, Sweden.

Forsake the paper, save the planet
Marriott International, the global hotel and resort chain, suggested that, in an increasingly carbon-conscious world, newspapers have another sort of sustainability to worry about.

The hotelier announced that it would no longer deliver newspapers automatically to the doors of its guests — a ritual it has observed since first securing a deal with the Gannett newspaper chain, publisher of USA Today, 25 years ago.

“Based on preliminary data, the company projects that newspaper distribution will be reduced by about 50,000 papers daily or 13 million papers annually, thereby avoiding 10,350 tons of carbon emissions.”