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Ai Media Group today named Stephanie Anderson Chief Marketing and Strategy Officer, a new position for the full service, attribution driven, end-to-end digital and media technology company.
Anderson will report into agency founder-CEO, Sergio Alvarez, who said Anderson will primarily be responsible for driving awareness and further developing the narrative of the Ai Media Group brand. Her appointment is effective immediately.
"Stephanie is a seasoned executive and a talented marketing innovator in the technology and telecommunications sector," Alvarez said in making the announcement. "We have long admired her high energy, passion for growth and her ability to drive real results for businesses, even when she was our own client at Time Warner Cable. We could not be more excited to have her join our team and take our story to the next level."
Anderson joins the Blackstone-backed group with more than 25 years of experience in the technology and telecom space. She most recently served as Senior Vice President and Chief Marketing Officer of Time Warner Cable (now Charter Communications' Spectrum Enterprise brand), where she oversaw all marketing, advertising and overall customer experience for their business services division. Prior to TWC, she held progressively more responsible, top marketing roles at companies including Cablevision, Presence Technology, Avaya and AT&T.
A four-time 'Most Powerful Women in Cable' honoree and President of the NYC Chapter for the CMO club, Anderson brings a multitude of skills to the fast growing digital media company, known for its work with FIFA World Cup, Blue Cross Blue Shield, and Ferrari, as well as Anderson's former employer, Time Warner Cable.
"As a former client, I saw first-hand what Ai Media Group is capable of doing for brands," said Anderson. "I've spent years with companies working to improve the customer experience, while simultaneously growing revenues and I have seen what this company can do in the digital media space helping brands of all sizes. Being able to see the buyer's journey through Ai Media Group's robust attribution system and make decisions based on that information is a game changer and I am thrilled to join the team."
Anderson's appointment comes just two months after Ai Media Group brought on advertising industry veteran, John Bernbach as Chairman.
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