Within one week of the July 6, 2016 release, Pokémon Go...
In case you missed it, here's the latest in Marketing from the past couple of weeks. Check back every month to find out the newest trends in digital, new ad types, and deals that affect our industry.
Google AdSense now allows 300×250 ads above the fold on mobile. Read more @ Marketingland.com
A new test extends Google Shopping ads to the Display Network. Read more @ Marketingland.com
Google rolls out similar audiences for Search and Shopping. Read more
Google makes bid for TV planning industry: DoubleClick now includes commercials. Read more @ Net Imperative
Worst quarter for paid TV subscriptions points to a cord cutting future. Read more @ TechCrunch
Hulu Introduces Shop-Able Ads, 360-Degree Spots and Its Live TV Service at NewFronts. Read more @ AdAge
This Guilt-Free Ice Cream Is a Cult Hit, Thanks to Instagram. Read more @ Bloomberg
Google My Business Now Reports on Returning Customers. Read more @ Search Engine Journal
Coach to Buy Kate Spade in $2.4 Billion Deal. Read more @ WSJ