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Whats Happening In Digital - May

The Latest in Marketing - May Newsletter

In case you missed it, here's the latest in Marketing from the past couple of weeks. Check back every month to find out the newest trends in digital, new ad types, and deals that affect our industry.

enter image description hereGoogle AdSense now allows 300×250 ads above the fold on mobile. Read more @

A new test extends Google Shopping ads to the Display Network. Read more @

Google rolls out similar audiences for Search and Shopping. Read more

Google makes bid for TV planning industry: DoubleClick now includes commercials. Read more @ Net Imperative

Worst quarter for paid TV subscriptions points to a cord cutting future. Read more @ TechCrunch

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Hulu Introduces Shop-Able Ads, 360-Degree Spots and Its Live TV Service at NewFronts. Read more @ AdAge

This Guilt-Free Ice Cream Is a Cult Hit, Thanks to Instagram. Read more @ Bloomberg

Google My Business Now Reports on Returning Customers. Read more @ Search Engine Journal

Coach to Buy Kate Spade in $2.4 Billion Deal. Read more @ WSJ

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