2008-11-10 16:59:00 -
- For Ai Media Group DeAnne Merey, 646-785-9594 dmerey@dm-pr.com or Daniel Block, 212-317-0141 daniel@dm-pr.com Ai Media Group, the innovative search marketing firm based in New York,
was honored with the prestigious ADM Communications award for their
cutting-edge Search Engine Marketing Solution. The award, given by the
Association of Directory Marketing (ADM), is an honor bestowed annually
to the top advertising companies in North America as
voted by their peers. Ai Media Group received the award after solving
an industry problem by delivering more leads to national advertisers,
making these pay-per-click marketing programs simple to implement, and
focusing on online programs that run, not only on Google and Yahoo, but
on the whole spectrum of online search.
"National advertisers have had no trouble bringing clicks to their
websites, but what they really care about is new revenue," says Ai
Media Group's National Sales Director, Mike Ostrom. "Although clicks
are important, they shouldn't be the primary focus of most online
campaigns. Advertisers want phone calls and submitted contact forms
with detailed information about who and where they came from. You can
have all of the clicks in the world, but most of the time it's a phone
call or form submission that leads to revenue."
"Our experience in this field allows us to guide the agency world
through the many pitfalls of search while providing business
intelligence to our partners down to an IP level," says Sergio Alvarez,
Chief Operating Officer of Ai Media Group. "We are well beyond clicks
and calls. As an interactive arm to the agency community, what we
provide is an in-depth look into each business behavior and we supply
clear and concise ways to improve the bottom line. In today's economic
climate, advertisers need to know their true cost per lead, not how
much traffic they received."
The Ai Media Group solution targeted agencies (Certified Marketing
Representatives) and white-labeled a solution that outperformed
campaigns that these national advertisers were running on their own.
"We've run our own Search Engine Marketing programs for my agency
as well as our clients with limited success," says Martin Riskam of the
Dan/Matt agency. "Where Ai turns heads is their ability to turn clicks
into leads. Advertisers are sophisticated and want calls, emails, and
contact form submissions. The ability to listen to recorded phone calls
makes a huge difference."
The Ai solution has worked so well for advertisers that agencies
are using targeted paid placements to improve their bottom lines.
"The Ai product has been very successful in providing new business
for our clients as well as for our agency," says Ralph Knight the
Technical Director for the Michaels Wilder Agency in Arizona. "We have
used many other lead generation products but the Ai product has
delivered the most consistent results for us and has a
Return-on-Investment that makes sense. No smoke and mirrors here;
everything can be tracked. Ai not only provides consistent leads but
the quality customer care and responsiveness of their staff make them
an all around winner."
"At Ai Media Group, we believe that the tools we provide our
advertisers to accurately measure Return-on-Investment and to examine
every aspect of their campaigns has determined our industry leadership
position," said Ron Trenka, CIO of Ai Media Group. "Ai Media impressed
the ADM Awards Committee with its turn-key solution and results-driven
offering. We congratulate them on this award," said Herb Gordon, ADM
president and CEO.
About Ai Media Group:
The exemplary skills of Ai Media Group professionals have been at
the forefront of search marketing, from digital advertising to Yahoo
Yellow Pages, to bridging the gap into algorithmic search. Ai Media
Group professionals have a proven record of providing measurable
results to thousands of advertisers. The company's mission is to
educate the marketplace on the newest offerings and act as consultants
to enhance business decisions with strategic business intelligence. Ai
Media Group's entire staff is well-versed on all aspects of search and
is comprised of the industry's most knowledgeable and experienced
specialists. For more information, visit
aimediagroup.com/.
Association of Directory Marketing Honors Ai Media Group for
Cutting-Edge Search Engine Marketing Solution