Ai Media Group is excited to welcome our new President and Chief Operating Officer Joanna Sammartino Bailey to the team. Joanna brings close to two decades of experience in strategy, operations and business development at digital marketing and advertising companies.
Joanna most recently served as COO at Social Media Link where she focused on scaling operations to bring their innovative influencer and advocacy technology solutions to marketers. Prior to that she was Global CRO at GrowMobile (now MakeMeReach by Undertone) where she built a global sales team that focused on delivering high-quality advertising solutions to brands and publishers and focused on the smooth integration of several acquisitions. Notably she was EVP Head of Account Strategy for North America at Criteo, a leading performance marketing technology company. At Criteo, Joanna was responsible for developing the client success and sales strategy and advertising operations to help grow the company’s US footprint post IPO. Prior to Criteo, Joanna served as Global VP and Head of Client Services, Strategy and Operations at Adaptly (now Adaptly by Accenture), a marketing platform company that enables blue chip brands scale social campaigns across Facebook, Instagram, Snapchat, Twitter and Pinterest. Joanna also served as EVP Managing Director, Moxie Interactive/Publicis and SVP, Managing Partner at Beyond Interactive/WPP, where she led and created digital marketing strategies for some of the world’s largest companies, including Nestle, P&G, J&J, Amazon, Samsung, Verizon, Zappos and many more.
Over her transformative career, Joanna has had the opportunity to work with dozens of leading companies across the digital advertising industry. Her experience combined with Ai Media Group’s unique patented technology to analyze real-time data will further establish us as the platform of choice for providing measurable results to thousands of advertisers. Joanna explains, “Ai Media Group has an amazing portfolio of clients, talented people and an innovative approach to real time attribution that give it the ability to win. The future of marketing will be defined by companies that think creatively about where the consumer and the world are headed and Ai Media Group does that 24/7. I am honored to join this amazing company.”