One of the preeminent TV conferences is back in 2021, TV of Tomorrow Live, and Ai Media Group will be there.
TVOT LIVE! Spring 2021, from April 26-30th, is their flagship 5-day event and features 100+ speakers and 100 industry leaders who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.
TV and video continue to play an important part of the consumer journey as recognized by Ai Media’s patented attribution technology. As streaming services emerge and Connected TV and programmatic continue to advance in capabilities, recognizing the presence of TV and digital video in the customer journey and how it aligns with other channels, like search and social, becomes even more crucial for marketing and advertising success.
Kenneth Kinney, Ai Media Group’s VP of Marketing and Digital Strategy, host of “A Shark’s Perspective” podcast, and professional speaker will be leading a panel on “Addressable-TV Advertising: Practical Wisdom from the Pioneers.”
This session brings together a group of people at the forefront of implementing addressable-TV advertising campaigns in the US market, who will share practical wisdom and emerging best practices for this space. In addition, the panelists will draw on their extensive real-world experience to a) identify the biggest roadblocks in the way of addressable’s growth (debating the role of such potential obstacles as platform fragmentation, emerging privacy concerns, walled gardens, and the need for more granular measurement), b) outline the conditions that need to be in place in order to catalyze that growth (weighing the importance of such potential improvements as consistent measurement standards, better attribution, increased inventory, simplifying the buying and management of campaigns across suppliers, increasing addressable inventory, and more), and c) share their insights into how best to achieve those conditions and make them actionable.
Expert panelists include Kinney as well as leaders from Viacom CBS, Dish, Cadent, Canoe, and Matter More Media.
The TVOT Show was originally scheduled for an in-person event in spring/summer of 2021, but safety protocols led event organizers to keep the event virtual.
Find out more at TVOT Live.