One of the first major global lead generation conference events of 2021 will be Lead Generation World – London, taking place virtually on May 17-21. Ai Media Group, with its recognized expertise in the performance marketing space, will continue to provide thought leadership to help companies drive growth.
Lead Generation World is the home for lead generators, performance marketers, and the service providers that support their efforts. LGW brings together the brightest minds in the industry and those that want to improve their lead generation campaigns from creation to close. LGW has also expanded their outreach to international markets in order to provide thought leadership on best practices to a larger global audience.
Kenneth Kinney, Ai Media Group’s VP of Marketing and Digital Strategy, host of “A Shark’s Perspective” podcast, and professional speaker, will be there to address these problems and introduce proven solutions. Kinney’s presentation, “How Voice is changing the Lead Generation Landscape,” will focus on how a leadgen expert looks at how marketers and advertisers should be leveraging audio as a lead generation tool.
Smart speakers dominate the conversations in news cycles about audio and voice. There is so much more to the disruption and how it can affect your leads and sales. Voice strategies for lead generation require that you consider whether the voice-activated content from Alexa, Siri, or Google Home says you are the winner. These audio wars can create a deafening silence if you don’t win with the right tactics. For performance marketers, audio becomes a more tactically important tool to use to drive a better return.
The session will promote a multitude of actionable tactics including sonic branding, IVR placement for call centers, podcasting, voice search and SEO, interactive voice ads, transcriptions, accessibility, Flash briefings, gated content, audio blogs, audio books, and much more.
The conference was originally scheduled for October of 2020 in London, England. However, due to international travel and safety protocols as well as health concerns from the COVID-19 pandemic, the event was postponed to May of 2021 and then moved to a virtual format.
Find out more at Lead Generation World.