Why Marketing Attribution Is Important For C-Suite Decision Making

Many companies have been led to believe that conversion attribution is merely a nice-to-have data set that only affects the marketing department. There’s no reason the C-suite should even look at attribution statistics, ignoring the C-suite altogether. As the founder and CEO of a company that focuses on conversion attribution, in my opinion, this idea is both misleading and absolutely false.

Sergio Alvarez, CEO & Founder of Ai Media Group

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