Although AI provides a great leap forward in terms of constant accessibility and data collection, it still needs to be managed correctly in order to provide real benefits.
The data that AI collects helps you to understand what information is missing from your digital communications with your customers. It highlights the holes, but you need to know what to fill them with. The data collection aspect of AI in the hospitality industry is just as important as directly assisting customers in real-time. By collecting and correctly harnessing this data, you can provide prospective customers with the answers to their questions right on your website….
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