The way people watch TV is changing and we will help you change with it. In the ever-evolving landscape of television advertising, consumers are continuing to move from cable and satellite to Advanced TV capabilities that can be delivered through Connected TV and OTT platforms. Our OTT strategies and capabilities help you make better sense of today’s complex ecosystem of advertisers, data partners, and inventory channels while offering you the scale you need to acquire new customers and reach your unique business objectives.
Advanced TV also gives marketers the ability to test OTT against other forms of traditional TV advertising to more targeted audiences.
Our team recognizes TV as an additional component of successful performance marketing. Critical to that performance is understanding how TV advertising interacts with other channels such as paid search in order to drive conversions. We further leverage our patented attribution technology to gain real time attribution into how that TV media interacts across all channels for further optimization and performance.