How To Optimize Telecommunications Marketing With Holistic Attribution

Marketing in the telecommunications industry should be relatively easy, from my perspective. The nature of the space, after all, lends itself to a deeper collection of customer data than many others. But there’s a fine line between harnessing this data successfully to create a targeted marketing strategy that works and casting in all directions, hoping […]

How to Maximize Revenue During Slow Seasons

Brands in any industry can have slow periods. But it’s what they decide to do with that time that matters most. Seasonality affects many industries. While this is simply part of the nature of these markets, it’s vital that these seasons are used correctly to ensure the sustainability of business throughout the year. There are […]

The Underestimated Value of Phone Calls That Marketers Miss

Without valuing phone calls and properly attributing them, you could be missing out on revenue and opportunities. If you associate the sound of a ringing phone solely with Baby Boomer complaints or the occasional after-sales inquiry, you are misvaluing phone calls. This will result in your business, more likely than not, missing out on revenue […]

Leveraging AI for Advertising with Ai Media Group

At Ai Media, part of our job is staying ahead of trends, pulling actionable insights from data, and figuring out the best ways to leverage available technology. So naturally, we’ve been having many conversations about how we can use artificial intelligence to help our clients. Beyond the benefits of AI, it’s equally important to talk […]