How To Optimize Telecommunications Marketing With Holistic Attribution

Marketing in the telecommunications industry should be relatively easy, from my perspective. The nature of the space, after all, lends itself to a deeper collection of customer data than many others. But there’s a fine line between harnessing this data successfully to create a targeted marketing strategy that works and casting in all directions, hoping […]

How to Maximize Revenue During Slow Seasons

Brands in any industry can have slow periods. But it’s what they decide to do with that time that matters most. Seasonality affects many industries. While this is simply part of the nature of these markets, it’s vital that these seasons are used correctly to ensure the sustainability of business throughout the year. There are […]

The Underestimated Value of Phone Calls That Marketers Miss

Without valuing phone calls and properly attributing them, you could be missing out on revenue and opportunities. If you associate the sound of a ringing phone solely with Baby Boomer complaints or the occasional after-sales inquiry, you are misvaluing phone calls. This will result in your business, more likely than not, missing out on revenue […]

Leveraging AI for Advertising with Ai Media Group

At Ai Media, part of our job is staying ahead of trends, pulling actionable insights from data, and figuring out the best ways to leverage available technology. So naturally, we’ve been having many conversations about how we can use artificial intelligence to help our clients. Beyond the benefits of AI, it’s equally important to talk […]

Why Medical Practices Must Embrace Digital Marketing to Bring in More Patients

From self-diagnosing to looking up reviews, more patients use the internet to make health care decisions today. Successful medical practices must embrace digital marketing to bring in more patients — here’s how. There was a time when medical practitioners didn’t need to market themselves. New patients would choose doctors or other medical professionals based on […]

Travel Is Back Up: Here’s How to Set Your Brand Apart for Consumers

The travel industry has taken major hits in the last few years. What was once a thriving and robust global industry was shut down when the pandemic hit. Over time, as restrictions eased, we saw the industry start to crawl again, then stand up and walk. Today, travel seems ready to set into a full […]

Why You Should Maintain (or Even Increase) Your Marketing Budget in a Recession

When the economy takes a downturn, and the word “recession” is uttered in executive offices across the country, there is often one standard response: cut the budget. For many companies, the first department on the chopping block is marketing. This is the one area of businesses where results may seem intangible, and executives could assume […]

Validating Leads in the Automotive Industry

Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. Perhaps one of the biggest misconceptions I’ve seen in my work with the automotive industry is the notion that all sales leads are created equal. If a prospect has shown any level of interest in a dealership, […]

4 Marketing Strategies Pet Care Companies Must Implement to See Growth

The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and discovering how quickly they become family. The business of pet care doesn’t end once someone stops by the shelter or pet store and comes home with a cute puppy. It’s far […]