Capabilities

Services

Optimizing and Delivering in the Moment, our real-time attribution leads to accelerated growth and ROI that will amplify an audience-centric approach, while providing you with structure, transparency, and efficiency. Our patented technology, unique attribution system and comprehensive approach provides clients with greater transparency and actionable real-time reporting – both being a unique service that brings results to clients time and again.

Paid Search

For performance marketers, driving growth often focuses on Paid Search. But as consumer behavior both in B2C and B2B constantly evolves, driving better performance today in search marketing requires leveraging real-time attribution behavior across all channels in order to meet and exceed client expectations ....

Our expert team utilizes our advanced and patented technology in order to optimize your paid search efforts to drive higher performance and results. It also allows us to further test in order to achieve iterative optimizations in campaign performance across search channels. Working with some of the largest and most recognizable brands in the world, our data-driven and proprietary approach to Paid Search optimization allows us to help clients of all disciplines and sizes target relevant audiences more effectively resulting in business growth and search marketing impact to a higher level.

When we work with you on other media platforms, we are able to deliver even deeper performance optimization as customers navigate their journey from Search to Social to TV and so on. Our technology allows us real-time attribution capabilities that are GDPR compliant and give us greater insight into the way your audience navigates through the digital landscape across screens, platforms, devices, and mediums.

Eliminating silos also provides a much better understanding of which core keywords perform well on search channels like Google and Bing as well as across all channels where your customers truly exist.

Paid Social

Critical to most brands is understanding how their customers navigate across multiple social media platforms everyday, whether scrolling through feeds or swiping through stories. Social media is a personal experience for your audience and understanding how to best interact with that audience in their most relevant social media environment is essential ....

As your customer navigates across social channels, your company’s message must find a way to stand out from the thousands of pieces of content a viewer is consuming daily. Paid Social advertising is often key to driving outsized growth and success in both on a prospecting and retargeting basis.

Our expert team looks at social media with an overall integrated vision to better serve more contextual ads to a highly targeted audience that drives both engagement and performance. This cross-channel and holistic strategy reaches across social platforms with consistent messaging while delivering personalized conversations and higher performing creative.

Whether a company is looking to leverage higher performance in social media marketing and advertising across Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, TikTok, or YouTube, our patented attribution technology allows us to better understand the entire customer journey across all social media channels to benefit our clients.

Better integration by eliminating channel silos also provides a better understanding of what performs well across all media channels your customers visit.

Creative

Our Graphic designers, Copywriters, Editors, and Strategists, combine art and design to provide a cohesive aesthetic for campaigns. These and other creative projects deliver results for your brand campaign efforts. We can also work with your existing AOR to rapidly produce and resize graphics needed in order to test campaign performance quickly and efficiently.

Programmatic & Display

Programmatic & Display advertising allows you to generate an even higher cross-channel campaign performance designed around your targeted and segmented audiences while also getting in front of them at exactly the right time ....

Our display methodologies are rooted in our patented technology, a better understanding of your audience and messaging, access to premiere inventory, and the data that influences consumer behavior programmatically for producing better awareness through conversion. With real-time targeting, serving, and management of ads from mobile to video to banners, we are able to leverage better data delivering higher results from one screen to another.

Our team of experts leverages our patented attribution technology to better plan, activate, test, optimize and analyze programmatic campaigns from beginning-to-end. This further allows us to better measure insights as a compliment to other marketing and advertising efforts across all channels that generate more demand and higher performance.

While Programmatic & Display campaigns can sometimes seem vague and uncertain, we operate with transparency and visibility. We do so to mitigate risk and eliminate the placement of ads on the wrong types of websites or apps. Our patented attribution technology combined with our commitment to transparency provides clarity on your media spend and full knowledge of where your ads are displayed to your customers.

Programmatic & Display

Programmatic & Display advertising allows you to generate an even higher cross-channel campaign performance designed around your targeted and segmented audiences while also getting in front of them at exactly the right time ....

Our display methodologies are rooted in our patented technology, a better understanding of your audience and messaging, access to premiere inventory, and the data that influences consumer behavior programmatically for producing better awareness through conversion. With real-time targeting, serving, and management of ads from mobile to video to banners, we are able to leverage better data delivering higher results from one screen to another.

Our team of experts leverages our patented attribution technology to better plan, activate, test, optimize and analyze programmatic campaigns from beginning-to-end. This further allows us to better measure insights as a compliment to other marketing and advertising efforts across all channels that generate more demand and higher performance.

While Programmatic & Display campaigns can sometimes seem vague and uncertain, we operate with transparency and visibility. We do so to mitigate risk and eliminate the placement of ads on the wrong types of websites or apps. Our patented attribution technology combined with our commitment to transparency provides clarity on your media spend and full knowledge of where your ads are displayed to your customers.

Advanced TV

The way people watch TV is changing and we will help you change with it. In the ever-evolving landscape of television advertising, consumers are continuing to move from cable and satellite to Advanced TV capabilities that can be delivered through Connected TV and OTT platforms .... Our OTT strategies and capabilities help you make better sense of today’s complex ecosystem of advertisers, data partners, and inventory channels while offering you the scale you need to acquire new customers and reach your unique business objectives.

Advanced TV also gives marketers the ability to test OTT against other forms of traditional TV advertising to more targeted audiences.

Our team recognizes TV as an additional component of successful performance marketing. Critical to that performance is understanding how TV advertising interacts with other channels such as paid search in order to drive conversions. We further leverage our patented attribution technology to gain real time attribution into how that TV media interacts across all channels for further optimization and performance.

Affiliate Marketing

For most performance marketers, affiliate marketing has become an integral component of the marketing mix. However, it has needed a better way of bringing transparency to a non-branded audience into brands without overlapping branded keywords for paid advertising ....

Our approach to Branded Affiliate Marketing gives clients larger access to the best affiliate platforms and partners while maintaining complete transparency in order to enable front and center positioning to their most critical audiences. We do this all while bringing accountability and results to digital media buying.

We view brand affiliate marketing as a key performance driver and a necessary component for breaking into challenging markets.

Our channel specialists offer unmatched expertise with focus on continuous optimizations, competitive insights, and overall program management all while working along with your other marketing efforts. We develop a customized cross-device design to maximize conversions and flexibility for all clients and verticals.

Our patented attribution technology can easily recognize and accredit quality leads that begin with Brand Affiliate marketing efforts and end with conversion. This provides better insight into your campaign performance with little to no development work required on your end.

SEO

Search Engine Optimization is a constantly evolving practice, far beyond simply the algorithm of search engines.

We approach SEO with strategies that go deeper than keyword audits and tactics that focus only on clicks and traffic .... Through deep technical analysis and market research, our experts bring your website to the top of search engine results pages (SERPs) and ultimately drive more conversions. We help provide a better understanding of where there are opportunities to generate visibility, a key factor for success of any SEO campaign, as well as a better understanding of searchers’ needs and intent.

While continually optimizing content, infrastructure, smart backlink strategies, and the accessibility of your website, your brand can remain focused on your customers while staying at the top of search engine results driven by the algorithms.

Our patented attribution technology further enables us to see how organic content interacts with paid advertising across all channels to give a better view of how your content exists within the customer journey.

Our highly trained SEO analysts can design a holistic custom plan with strategies, goals, objectives, and metrics focused on exceeding the expectations of your user experience, and thus converting them to customers.

Data, Analytics & Insights

Core to our unique success is our patented technology and attribution system. We leverage this technology to analyze real-time data and longer-tail trends so optimizations can be made based upon better cross-channel insights as quickly as customers pivot in their consumption of media and content ....

Our attribution system allows for the most effective optimization of these campaigns with systems that see and react to actual performance metrics across channels. This allows us to recognize the actual consumer journey from ad to conversion. We then share this information with our clients by providing access to real-time results gathered by our technology through customizable dashboards.

Remaining GDPR compliant, our technology creates a footprint and allows us to assign a unique ID system that can be tied back to geography, network, devices, screens, and keywords for the most effective campaign optimization possible.

This technology further enables our expert team to apply human intelligence to campaign design that relies on actual attribution reflecting the rapidly changing nature of consumers instead of just modeled data. The All Channel Attribution system tracks leads, not clicks.

Successful online marketing campaigns require a multifaceted and omni-channel approach. By being device and network agnostic, we can traverse the entire web optimizing where you show up and then leading your buyer to your door.

Success Stories

Travel

Viva Air

Is a Colombian airline based  in Rionegro, Antioquia, Colombia

Visit Florida

The state’s official medical tourism destination.

Hospitality

Icon Parking

Icon Parking Systems and Quick Park is the largest parking provider in New York City.

Hard Rock Cafe

Is a global restaurant brand, world-renowned as a sanctum for music, memorabilia, great foot and experiences

Telecom

Optimum

Cablevision/Optimum was the 5th largest cable provider in the United States.

Mediacom Business

Mediacom Business is the 5th largest cable provider in the United States, providing innovative broadband products to millions of people in the business sector.

Higher Education

Berkeley College

Is a private institution with campuses in New York and New Jersey, offering both graduate and undergraduate degrees and certificate programs.

Healthcare

Connecticare

Is a health insurance company that provides individual and family health coverage.

Consumer Electronics

Panasonic Laptops

Is one of the largest multinational electronics producers.

Panasonic Men's Shavers

Is one of the largest multinational electronics producers.

Automotive

Rallye Motors Mercedes-Benz

One of the largest Mercedes-Benz dealerships in the New York Metro area.