Higher Education

Ai Media Group launched campaigns across multiple platforms, including Search, GDN, Facebook and YouTube. Our targeted approach increased awareness and spiked an overall surge in enrollments.

• Return on Ad Spend increased by 23%
• Cost Per Lead dropped by 62%
• Click Through Rate increased by 169%
• Lead volume increased by 10%

The YouTube campaign gained significant traction by reaching potential audiences outside of traditional
search methods. It increased brand awareness during the pre-enrollment seasons throughout the year. In addition, remarketing on YouTube resulted in 95% of all remarketing campaign leads.

• Conversion rates over the past 2 fiscal years have remained strong and consistent at an average of 6.60%
• Digital marketing channels continue to bring in quality leads that result in application submissions, with an overall response to enroll at 4.8%
• Ai Media Group delivered +4,000 qualified applications during this 2-year period