Higher Education

Berkeley College

Berkeley College is a private institution with campuses in New York and New Jersey, offering both graduate and undergraduate degrees and certificate programs.

Challenge

Drive traffic to their website and increase enrollments online and on-campus.

Results

Ai Media Group launched campaigns across multiple platforms, including Search, GDN, Facebook and YouTube. Our targeted approach increased awareness and spiked an overall surge in enrollments.

  • Return on Ad Spend increased by 23%
  • Cost Per Lead dropped by 62%
  • Click Through Rate increased by 169%
  • Lead volume increased by 10%

The YouTube campaign gained significant traction by reaching potential audiences outside of traditional
search methods. It increased brand awareness during the pre-enrolment seasons throughout the year. In addition, remarketing on YouTube resulted in 95% of all remarketing campaign leads.

  • Conversion rates over the past 2 fiscal years have remained strong and consistent at an average of 6.60%
  • Digital marketing channels continue to bring in quality leads that result in application submissions, with an overall response to enroll at 4.8%
  • Ai Media Group delivered +4,000 qualified applications during this 2-year period

+4K

Qualified

Applications

6.6

Conversion

Rate

62%

DECREASE

In CPL