Our Candor helps you navigate and stay up to date on the latest advertising insights, marketing trends, and industry news.
The pressure is on for marketers at educational institutions-especially at schools that offer technical or professional certifications, and at small-to-midsize private colleges. Enrollments, particularly at for-profit colleges, are down; a strong job market is keeping candidates busy; and prospectiv...Read More
Is your programmatic buying really working? Can you prove it?
Most marketing professionals don’t realize it, but this hot, buzz-y technology too often overpromises and under-delivers.And that’s a big deal, because programmatic is an essential marketing tool that’s here to stay— not only du...Read More
Everybody in digital marketing is talking about attribution this year, and no wonder. It’s critical for marketers to assign credit to specific touchpoints along a customer journey that led to a conversion of some kind—be it signing up for a newsletter, calling for an appointment, or making a pur...Read More
The best marketers know that the real purpose of assessing return on advertising spend (ROAS) is not just to count coins or track effectiveness—it’s much more ambitious than that. The purpose of understanding ROAS is to increase the top line and create the best possible customer experience.
You wo...Read More
Brighton-based digital agency Bozboz win Campaign's cover-wrap creative competition - judged by Claire Beale, Jonathan Mildenhall and David Droga
Has Campaign undergone another redesign inspired by the new year? That’s our winning cover wrap designed by Bozboz, a small digital marketing agency b...Read More
Attribution—the way we assign credit to various points of the customer journey—is a complex mixture of art and (computer) science. That doesn’t mean, though, that digital marketers need to get into the technological weeds when it comes to discussing attribution methodology. On the contrary, th...Read More
Digital marketers will face a monumentally noisy summer in attracting the attention of engaged consumers.
A heated, contentious U.S. presidential race complete with wall-to-wall news coverage of the Democratic and Republican conventions will dominate the news media this summer. Savvy political med...Read More
The way businesses buy from and sell to each other has changed.
First, customers have become more demanding, insisting on more complex, customized solutions—with different levels of sales support. Companies accustomed to selling products and walking away are being forced to prove how they add re...Read More