Icon Park Orlando

Icon Park Orlando

Entertainment destination in Orlando, Florida that features restaurants, bars, boutique shops and amusement park rides.


Grow ROAS throughout the Covid – 19 Pandemic with:

  • 14% reduced budget.
  • Main attraction, The Wheel, temporarily closed.
  • Wavering consumer sentiment over safety concerns.
  • Working against competitors with sizeable budgets,
    strong brand awareness and loyalty.


By restructuring campaigns at the ad group and keyword level, continuing to aggressively pursue upper funnel tactics (Google Display Network and Facebook), with the addition of YouTube, ROAS increased by 78% from 2020 to 2021


Revenue Increase



Consecutive ROAS growth quarter over quarter since January 2020 (20% avg growth rate)