Icon Park Orlando

Icon Park Orlando

Entertainment destination in Orlando, Florida that features restaurants, bars, boutique shops and amusement park rides.

Challenge

Grow ROAS throughout the Covid – 19 Pandemic with:

  • 14% reduced budget.
  • Main attraction, The Wheel, temporarily closed.
  • Wavering consumer sentiment over safety concerns.
  • Working against competitors with sizeable budgets,
    strong brand awareness and loyalty.

Results

By restructuring campaigns at the ad group and keyword level, continuing to aggressively pursue upper funnel tactics (Google Display Network and Facebook), with the addition of YouTube, ROAS increased by 78% from 2020 to 2021

$153,000

Revenue Increase

1.84

ROAS

Consecutive ROAS growth quarter over quarter since January 2020 (20% avg growth rate)