Telecom

Optimum

Cablevision/Optimum was the 5th largest cable provider in the United States, serving
customers in New York, New Jersey, Connecticut and parts of Pennsylvania.

Challenge

Cablevision/Optimum faced challenges increasing TV, Internet and phone sales among heavy competition from Verizon Fios, DISH Network, DIRECTV and more.

Results

Ai Media Group implemented a wide range of tactics, including search, display,
programmatic, YouTube and remarketing. Through our patented system, Ai Media
Group was able to provide all-channel attribution, significantly improving performance. During the course of the first 3 years, CPL was reduced by 35%, leads increased by
45%, CTR soared by 604% and Internet orders doubled since their former agency.

This tremendous success gave Cablevision/Optimum the confidence to award
Ai Media Group with their Business and Multicultural units, in addition to Residential.

Ai Media Group continued to exceed goals and projections for 7 consecutive years.

117%

INCREASED

Conversion Rate

2x

DOUBLED

Internet Search Orders

35%

DECREASE

In CPL

604%

DECREASE

In CPL