Visit Florida, the state’s official medical tourism destination. The company ensures a positive medical experience, through world-renowned healthcare professionals and Florida’s tranquil environment.
Visit Florida was faced with the challenge of creating brand awareness nationally to those that should travel to Florida for medical reasons.
Ai Media Group provided Visit Florida with a campaign that analyzed user’s pathway
through the site, and optimized to drive engaged users to consume website content.
The program exceeded site visit objectives by over 120%, and surpassed impression
goals by 300%. Ai Media Group was also able to increase user engagement, with the
average user spending about 12 minutes absorbing site content.
Ai Media Group was able to provide Visit Florida with a program that increased site
traffic and brand awareness.