Travel

Viva Air

Is a Colombian airline based in Rionegro, Antioquia, Colombia. It is the third largest airline in the country and they pride themselves on low prices, service, and punctuality.

Challenge

After a long pause due to the COVID-19 Pandemic, Viva Air engaged with Ai Media Group to help drive down lead cost and improve their return on ad spend. The Ai team created a specific and targeted strategic plan for a successful campaign.

Results

Within the first 60 days, Ai Media Group was able to achieve:

40%

Decreased

cost-per-lead

52%

Increase

ROAS

200%

Increase in

Flight Bookings

171%

Increase

Revenue