Performance StrategyJuly 20266 min read
Why a Full-Funnel Marketing Strategy Delivers Better Results
Customers don't experience marketing one channel at a time, so it shouldn't be measured that way either.
ReadPerspectives
Operator thinking on performance, attribution, and media measurement.
Ideas and analysis from the Ai Media Group team on attribution, paid media, AI, and the measurement problems most agencies avoid discussing.
What You’ll Find Here
Performance marketing generates a lot of content. Most of it tells you what to do. Less of it explains why the underlying measurement is broken, what that costs you, and how operators are actually solving it.
That’s what Perspectives exists to explore.
From the Founder
Sergio Alvarez contributes regularly to Fast Company, Entrepreneur, and Forbes on attribution, performance marketing, and modern media measurement.
Fast Company (opens in a new tab)Entrepreneur (opens in a new tab)Forbes (opens in a new tab)
Performance, engineered.