Education
Berkeley College
Challenge: Drive enrollment at scale across online and in-person programs.
Measured through Atrilyx
153%
Increase in new bookings
4K+
Qualified applications
62%
CPL decrease
The Work
Berkeley College needed to drive enrollment demand across online and in-person programs while maintaining efficiency at scale.
Ai Media Group focused media around qualified application volume and cost per lead, optimizing toward the actions most closely tied to enrollment intent rather than surface-level engagement.
The result was a 153% increase in new bookings, more than 4,000 qualified applications, and a 62% decrease in cost per lead.