B2B / Telecom
BlueStream Fiber
Challenge: Maintain conversion volume while reducing media spend.
Measured through Atrilyx
68,000+
Attributed conversions
~$13
Cost per attributed lead
~30%
Media spend reduction YoY
The Work
BlueStream Fiber needed to maintain conversion volume while reducing media spend, without losing visibility into which campaigns were actually producing attributed leads.
Ai Media Group measured performance through Atrilyx, connecting attributed conversions back to the campaigns that drove them and optimizing spend against cost per attributed lead rather than raw volume alone.
Over the trailing twelve months, the program produced more than 68,000 Atrilyx-attributed conversions at approximately $13 cost per attributed lead, while reducing media spend by approximately 30% year over year and holding CPL steady.