Automotive
BMW of Brooklyn
Challenge: Separate genuine buyer intent from the soft signals most automotive reporting counts as leads.
Measured through Atrilyx
~4,900
Attributed lead actions (TTM)
~4,200
Inbound calls attributed
~$32
Cost per attributed lead
The Work
Atrilyx separated genuine buyer intent from the soft signals most automotive reporting counts as leads. Approximately 4,900 attributed lead actions over the trailing twelve months, including inbound calls, form submissions, and digital-retailing submissions, at approximately $32 per attributed lead.
Every lead traced to the campaign that drove it. Budget follows real buyers, not page view counts.
REAL BUYER SIGNALS, NOT SOFT LEADS
trailing twelve months
~4,198 inbound calls
attributed
each tied to the campaign and keyword that drove it
Form submissions attributed
test drives · availability checks · trade-in inquiries
Digital-retailing submissions attributed
structured buyer actions, not page-view counts
~4,897
attributed lead actions
~$32 per lead