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Fairway Lawns
Challenge: Identify genuine new-customer leads from ~74,000 inbound calls per year and close the loop to closed customers.
Measured through Atrilyx
~74,000
Inbound calls per year
~15,000
New-customer leads identified
~5,000
New customers won (TTM)
The Work
Fairway Lawns handles approximately 74,000 inbound calls per year, a mix of new customer inquiries, existing customer service calls, and billing contacts. Without separating them, media optimization can mistake call volume for new-customer demand.
Atrilyx deployed AI-trained call classification to identify approximately 15,000 genuine new-customer leads, then reconciled each through a HubSpot integration connecting every call and form submission back to the campaign that drove it and forward to whether it became a customer. Approximately 5,000 new customers won in the trailing twelve months, tracked end to end.