Healthcare
Leawood Family Care
Challenge: Generate 30+ leads per month to hit positive ROI.
Measured through Atrilyx
302
Average leads per month
907%
Above goal
57%
CPL decrease
8+
Years running
The Work
Leawood Family Care needed to increase appointment demand for general checkups and emergency medical care while maintaining a positive return on media spend. The initial target was at least 30 leads per month.
Ai Media Group ran a targeted paid search campaign focused on the Overland Park and Leawood, Kansas market, then optimized around the lead volume and cost efficiency needed to support sustained patient acquisition.
The campaign averaged 302 leads per month, 907% above goal, while reducing cost per lead by 57%. The program has continued to exceed ROI expectations for more than eight years.