Education
Nova Southeastern University (NSU)
Challenge: Drive traffic and increase enrollments, online and on-campus.
Measured through Atrilyx
122%
Overall campaign improvement over 11 months
5-13%
CTR against a 2.2% industry average
The Work
NSU needed to grow enrollment across multiple campuses, online and on-campus.
Ai Media Group launched with budget spread evenly across locations to establish which performed best, then reallocated toward the campuses driving the strongest lead volume. Seasonal campaigns aligned to key enrollment periods, and because the student demographic skewed mobile, media weighted 65% to mobile, 30% desktop, 5% tablet.
Click-through held between 5 and 13% against a 2.2% industry average, and the program delivered a 122% overall campaign improvement across 11 months.