Airline
Silver Airways
Challenge: Rebuild performance after agency transition. Refocus on revenue.
Measured through Atrilyx
368%
Revenue increase
35:1
ROAS
74%
CPL decrease
6
Months to results
The Work
Silver Airways came to Ai Media Group after an agency transition, with a need to rebuild performance around brand awareness, bookings, and revenue.
Ai Media Group initially launched programmatic display to rebuild awareness, then expanded into a targeted search and display strategy focused on bookings and revenue growth. As performance improved, the campaign was scaled and expanded into additional tactics while revenue, ROAS, clicks, and cost per lead were monitored against the business outcomes that mattered.
Within six months, revenue increased 368%, ROAS reached 35:1, and cost per lead decreased 74%.