Hospitality
Turtle Bay Resort
Challenge: Drive direct bookings away from OTA dependency.
Measured through Atrilyx
9:1
Programmatic ROAS vs. 3:1 goal
117%
Conversion rate lift
2x
Internet search orders
35%
Cost per lead decrease
The Work
Turtle Bay Resort was already surpassing ROAS goals on paid search and remarketing when they brought Ai Media Group the next challenge: reduce dependency on online travel agents and drive more direct booking revenue through digital media.
Ai Media Group deployed an omnichannel campaign across paid search, paid social, Google Display, YouTube, and programmatic, targeting in-market audiences and high-value booking segments. Programmatic was the new layer. Ai Media Group strategically placed buys across the right audiences, then matched the resulting revenue back to Order IDs to prove the programmatic spend was driving incremental bookings, not just assisted volume. Remarketing ensured no residual revenue was left behind.
9:1 ROAS from programmatic alone against a 3:1 goal. 117% conversion rate lift. 2x internet search orders. 35% drop in cost per lead.