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In May 2024, Google quietly rolled out one of the biggest shifts to search behavior in over a decade: AI-generated summaries, also known as AI Overviews. These summaries now appear at the top of many search results, offering users quick, AI-generated responses pulled from various websites. At first glance, this looks like progress.

From industries like travel to education to high fashion, a new wave of economic pressure is beginning to reshape budgets, pricing, and buying behavior. In this climate, marketing leaders are being asked to do the impossible: keep CPLs down, defend ROI, and drive growth, even as costs rise across the board.

The "Friends" Tab: Prioritizing Personal Connections Meta recently introduced a new “Friends” tab on Facebook, now featured alongside “Home” and “Reels” in the top navigation. The feed includes only content from a user’s Facebook friends — no brand posts, no suggested content, and, at least for now, no ads.

By Sergio Alvarez The healthcare and pharmaceutical industry was projected to spend a record $19.66 billion on digital ads in 2024. Although this acknowledges that healthcare marketing is crucial, providers continue to face challenges in this arena.  Many patients harbor significant distrust of the healthcare system; the patient-as-customer journey continues to evolve rapidly

2025 is shaping up to be a year of transformative innovation. From the integration of cutting-edge technologies to a growing emphasis on privacy and sustainability, marketers must stay ahead of emerging trends to remain competitive. Here are some top trends predicted to dominate digital marketing in 2025 and how they can help businesses thrive.

Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart

When it comes to digital marketing in today’s privacy-first media landscape, the ability to efficiently gather and track campaign data has quickly become one of the biggest competitive advantages available. Teams that can accurately measure and quantify touchpoints throughout the customer journey will know more about their customers’ behavior.

When measuring the performance of a marketing campaign, relying solely on a consumer’s last click as a metric can be quite misleading. Now more than ever, users may interact with multiple channels before converting. By only using a last-click model, a marketer or business leader is missing out on valuable insights about where their traffic

It’s no secret that consumers interact with campaigns differently depending on where they are in their journey. Retargeting someone familiar with your brand requires an entirely different approach than engaging with cold traffic. Despite this, many advertisers are using the same creative strategy across their entire campaign.

Hit Your Bottom Line by Tracking Top of Funnel Most marketing professionals understand the importance of the ‘attention economy’ and realize that not every positive customer interaction can be measured via direct revenue or ROAS. Engaging with your target audience doesn’t need to immediately translate to a direct sale to pay off

Retail advertising has changed drastically over the past few years. It’s no longer feasible for organizations to rely solely on brand recognition and performance when creating a marketing strategy. Sustainable success requires omni-channel distribution that provides customers with a seamless end-to-end shopping experience that combines digital offerings and physical products.

In today’s competitive ecommerce landscape, advertising has never been more difficult. Recent changes, including iOS 14 updates that restrict campaign tracking capabilities, have made measuring the success of upper funnel campaigns incredibly challenging. Without proper attribution and accurate single-source data, it’s all but impossible to optimize the path to conversion.