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In May 2024, Google quietly rolled out one of the biggest shifts to search behavior in over a decade: AI-generated summaries, also known as AI Overviews. These summaries now appear at the top of many search results, offering users quick, AI-generated responses pulled from various websites. At first glance, this looks like progress.

From industries like travel to education to high fashion, a new wave of economic pressure is beginning to reshape budgets, pricing, and buying behavior. In this climate, marketing leaders are being asked to do the impossible: keep CPLs down, defend ROI, and drive growth, even as costs rise across the board.

The "Friends" Tab: Prioritizing Personal Connections Meta recently introduced a new “Friends” tab on Facebook, now featured alongside “Home” and “Reels” in the top navigation. The feed includes only content from a user’s Facebook friends — no brand posts, no suggested content, and, at least for now, no ads.

By Sergio Alvarez The healthcare and pharmaceutical industry was projected to spend a record $19.66 billion on digital ads in 2024. Although this acknowledges that healthcare marketing is crucial, providers continue to face challenges in this arena.  Many patients harbor significant distrust of the healthcare system; the patient-as-customer journey continues to evolve rapidly

2025 is shaping up to be a year of transformative innovation. From the integration of cutting-edge technologies to a growing emphasis on privacy and sustainability, marketers must stay ahead of emerging trends to remain competitive. Here are some top trends predicted to dominate digital marketing in 2025 and how they can help businesses thrive.

Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart