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Our Team

Located in the heart
of New York City

Ai Media Group is driven by a bold vision and powered by a talented team of experts with diverse backgrounds in marketing, data analysis, technology, AI and creative. This unique blend of skills and innovation is key to delivering exceptional results for our clients.

ai team.png

Sergio Alvarez

Chief Executive Officer

Rick Held

Chief Operator Officer

Muhammed Arif

Chief Financial Officer

Leadership

Our Board

Advisor

John L. Bernbach

Advisor

Eric Aroesty

John L. Bernbach

Advisor

Eric Aroesty

Advisor

Leadership

  • Sergio Alvarez, CEO and Founder of Ai Media Group, is a pioneer in performance marketing and digital attribution. With a background in psychology and sales, he founded Ai Media Group in 2008.

    Sergio has cultivated a culture of innovation, leveraging AI-powered solutions and cutting-edge technology to empower businesses in achieving their marketing objectives. Under his leadership, Ai Media Group has ranked among the Top 30 Digital Agencies in New York and earned the prestigious Google Agency Cup twice.

    Sergio Alvarez has established a reputation in the digital marketing industry, regularly sharing his insights as a contributor to Forbes, Entrepreneur, and Fast Company.

  • Rick is an accomplished leader at Ai Media Group, driving operational efficiency in marketing, sales, tech, & product/BI. Previously, Rick served as CRO & CXO at Twill (Happify Health), activating over 5m users to its Happify app, along with developing client-facing reporting dashboards for clients such as Google, Microsoft, Cigna, and other leading Fortune 500 companies.

  • Muhammad joined the company in 2017 and has since played a crucial role in onboarding it to the Blackstone Portfolio and expanding the finance function. Prior to this position, he gained valuable experience working in Blackstone's Portfolio Management Group and PwC's Deals practice, where he specialized in M&A Due Diligence. Muhammad holds an MBA from NYU Stern and is a licensed CPA in New York.

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    Joel has been with the company since its founding in 2008, and has since played a crucial role in developing our tracking, reporting, and ad technologies.

     

    Joel is a creative, solution driven IT leader in the digital marketing space using deep technical knowledge and business acumen to build and manage high performance technology departments.

     

    His expert knowledge of user tracking and analytics, both in terms of data capture and building out reports using information captured keeps Ai Media Group at the top of the digital marketing field. Joel is a passionate student of emerging trends and technologies.

  • Having recently joined AiMG in March 2024 from Twitter (X), Colin brings almost 20 years of experience and success at some of the most influential platforms/publishers in the media industry.  A seasoned sales leader and strategist, Colin will be responsible for strengthening existing and forging new partnerships.  A Lehigh graduate, Colin lives in Middletown NJ with his wife Maria, and daughters Mila and Ava.

Board Chairman

John L. Bernbach

Board Member

Eric Aroesty

Our Board

Management

  • Brent's association with Ai Media Group traces back to its inception in 2008. Over the years, he has managed some of the company's largest accounts while simultaneously cultivating strong and enduring relationships. Presently, he undertakes the role of leading a dynamic and dedicated client services team. Their focus is to ensure that digital marketing strategies align seamlessly with the client's goals and business objectives, enhancing the client-agency relationship and contributing to the overall success of digital marketing initiatives. All the while, he continues to foster new business relationships.

  • Charles began his career at Ai Media Group over 12 years ago, bringing the company nearly 20-years of management experience. Charles spent his first two years at Ai Media as the Operations Manager, overseeing the Sales Division and all new business opportunities. Charles swiftly rose through the ranks to become the Vice President of Partnerships, a division Charles co-found 9 years ago. In addition to leading the Partner Division, Charles has also assumed the responsibility of the company’s programmatic team to remain current in the digital landscape and allocate the appropriate resources to attain new clientele.

  • Randy has been with Ai Media Group for the past 6 years and holds a degree in finance from Syracuse University. He has a 25-year background in sales and financial trading and was the co-founder of Marblehead Asset Management. While at Ai Media Group, Randy helped co-found the Partner’s Program and was also the Director of Sales Operations for 2 years. He currently holds the position of Vice President of Client Services and manages some of the firms biggest clients.

  • Georgi has been part of the Ai Media Group team since inception and has over 23+ years of experience working in digital marketing.  At AI Media Group, Georgi has successfully managed some of the largest portfolios. Currently, Georgi is leading a team of digital marketing professionals and oversees the digital strategy, implementation, performance monitoring and optimization efforts to continuously scale brand recognition and performance.

  • Ethan has been managing digital marketing campaigns for over 15 years. He has extensive hands-on knowledge of paid digital media including Search, Display, Remarketing, Video, OTT, and Social tactics. He focuses on improving key performance indicators for his clients including leads, sales, and engagement.

     

    Ethan is one of the founding members of Ai Media Group and has been essential to the growth of the agency. He started at the NYC Headquarters in 2008, and in 2011 Ethan founded the South Florida division of Ai Media Group. He has worked on numerous complex digital marketing campaigns with both clients directly and agency partners.  

  • A seasoned digital marketing strategist with 8 years of experience both agency and in-house. With a proven track record of delivering successful campaigns, Nell has worked with clients across all verticals, helping them achieve their business objectives through effective digital marketing strategies. As a first-generation Polish NYC native, she has a unique perspective on the world and a diverse set of experiences that informs her approach to marketing.

  • Matt is an accomplished marketing professional with a strong background in paid social across various industries, such as technology, entertainment, travel, and home services. With his experience in developing strategic plans and ensuring optimal campaign performance, Matt is an invaluable asset to Ai Media Group, where he serves as the Director of Paid Social, managing multiple accounts and leading a team of associates over the last year and a half. Prior to joining Ai Media Group, Matt worked his way up from Associate to Senior Manager over his tenure at Dentsu, where he managed successful paid social campaigns for clients across various industries. Matt's dedication and expertise in managing social campaigns make him a trusted partner in achieving optimal results for clients at Ai Media Group.

  • Colton began his career in software development, building full-stack web applications. His passion for seeing software built from the ground up led him to his roles in project management. With extensive experience learning new technologies, and utilizing knowledge of software development and web development processes, Colton has successfully led projects from inception to production in the ad tech, tech hospitality, and travel industry. 

  • Ben Crane AI Specialist.jpeg

    Benjamin Crane is an AI Specialist at Ai Media Group, joining the team in March 2025.


    Benjamin brings expertise in applied AI, machine learning, data pipelines, and natural language processing to drive innovation in digital marketing. He is currently focused on developing AI-powered sales tools for ad strategy campaigns and competitive market analysis.

    Before joining Ai Media Group, Benjamin worked as a Business Analyst at Brasfield & Gorrie, where he created advanced dashboards for construction scheduling, deployed a machine learning model with 98% accuracy to classify scheduling activities, and developed AI Agents for knowledge management. He holds a degree in Industrial Engineering from Georgia Tech, where he was awarded first place in the Create-X Capstone prize for RealTalk, an AI-based language learning app.

    Benjamin is passionate about building AI solutions that make work more efficient through intelligent automation. In his free time, he continues developing automations and researching ways to optimize coding and workflow processes.

Contact Us

We are always on the lookout for brands who are laser focused on performance.  To schedule a consultation or demo of our Atrilyx platform, please fill out the below form and we’ll be in touch.

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