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Discover how our growth marketing strategies and attribution platform have helped businesses like yours achieve remarkable results.
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Our Hospitality Clients
Turtle Bay Resorts
Turtle Bay Resort is a luxury resort & spa in Oahu, Hawaii. The resort offers an array of amenities, such as beautiful beaches, championship golf courses, horseback riding, and water sports.
Background
Google Display Network
Paid Search
YouTube Ads
Paid Social
Programmatic
Creative
Services
Strategy
We’ve employed an omnichannel approach to maximize brand visibility and engagement. Leveraging key digital marketing channels such as Google Display Network, Paid Search, YouTube Ads, Paid Social, and Programmatic advertising, we ensure a comprehensive presence across platforms. With this omnichannel strategy, we seamlessly connect with potential guests at every touchpoint to drive bookings.
Results
Since the launch of Turtle Bay’s programmatic campaigns in May 2019, Ai Media Group achieved a 9:1 ROAS from Programmatic alone! It continues to surge with an increase in booking volume and exceed the initial ROI goal of 3:1. This was made possible through the launch of multiple programmatic initiatives among the correct audiences and in-market segments. Ai Media has the ability to strategically place buys, and because of that, we were able to prove that our approach resulted in supplementary booking revenue, by matching the dollars back to Order IDs. Remarketing tactics ensured there was no residual revenue left behind. Additionally, our call DNA platform was used to gain even greater audience insights. Ai Media Group successfully identified high booking values, to optimize daily and leverage ROI.
Conversion Rate Increase
117%
Internet Search Orders
2x
Decrease in CPL
35%
CTR Increase
604%
Challenge
Turtle Bay wanted to increase bookings from their website rather than pay a healthy bounty to the Online Travel Agents. While Ai Media was already surpassing ROI goals through paid search and remarketing tactics, the resort wished for us to tap into new revenue streams and drive more lift in reservations.
