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Case Study

A Private Higher Education College

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Qualified Applicants

+4000

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Conversion Rate

+6.6%

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CPA Dropped

-62%

Company

A Private Higher Education College

Challenge

This particular university faced challenges driving engagement on their website and increasing enrollment, not only online, but also on-campus.

Result

Ai Media Group executed buys across search, display and YouTube, which resulted in an increase in awareness and overall enrollments.

Additionally, remarketing was implemented to not only support brand and generic efforts, but also reengage prospective students to enroll in the various courses offered.

  • ROAS increased by 23%
  • Lead volume increased by 10%
  • Cost Per Acquisition dropped by 62%
  • Users were 169% more likely to click on ads

YouTube was utilized to reach potential audiences outside of traditional search to increase brand awareness during pre-enrollments seasons throughout the year. In addition, YouTube was targeted as a placement within remarketing campaigns which resulted in 95% of remarketing total leads.

  • Conversion rate over the past 2 fiscal years have remained strong and consistent at an average of 6.60%
  • Digital marketing channels continue to bring in leads that result in applications, and an overall response to enroll of 4.8%
  • Ai Media Group was able to deliver +4,000 qualified applications during this 2 year period.
Case Study

Florida Technical College

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Web Leads

+22%

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CTR

+53%

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CPL

-32%

Company

A technical college with a focus on natural health education including massage therapy and skin care.

Goal

To increase monthly online enrollments across campuses.

Proposed Solution

Ai Media Group was able to show proven success for this client through a variety of paid tactics. Ai Media Group strategically pushed money across the paid search market to optimize towards top performing keywords, that drove leads. Ai Media Group used a combination of our systems and real-time bidding to make sure the ads remained visible across the networks at all optimal times.

Results

With Ai Media Group’s expertise, the client is seeing continued success. Web leads showed a 21.61% improvement. Their click through rate went up to 2.61% (above industry standard) versus a prior 1.39%, which is a 53.25% improvement. With the tactics used by Ai Media Group the cost per lead improved by 31.92%. Ai Media Group continues to optimize in order to increase lead generation and maximize performance.

Case Study

Large US Cable Broadband Provider

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Conversion Rate

+49%

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Search Orders

x2

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Cost Per Order

-25%

Brand

5th largest Cable provider in the United States with millions of customers, providing World Class Digital Cable TV, High Speed Internet & Digital Phone Service over 22 states.

Challenge

Increase Business Internet & Phone & TV sales in America’s smaller cities and towns, while facing heavy competition from other local telecom and satellite providers.

Results

Ai Media drove down the Cost Per Conversion by 33% in the first month and also increased their conversion rate by 49% versus their former provider… This success gave the Business unit the confidence to increase spend to get more conversions at a similar cost, increasing leads and sales, while exceeding goals each year for over 5 consecutive years.

Case Study

A Home Décor Company

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ROI

+2,400%

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Web Traffic

+300%

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Conversions

+50%

Company

A San Francisco based home décor company.

Challenge

This home décor company faced challenges boosting overall web traffic, increasing their monthly revenue through online sales, and achieving a more prominent name-brand recognition within the United States, particularly on the East Coast. The brand is well known on the West Coast where their brick and mortar stores are located.

Results

Ai Media Group’s program for this home décor company capitalized on paid search efforts that were able to pinpoint outstanding keywords that drove the most sales. Ai Media Group provided the client with a superior remarketing bucket, because of their search efforts. Real time bidding was also utilized in order to secure ad visibility across all networks. The program allowed Ai Media Group to deliver messages to web users who had previously visited the site. Most importantly, Ai Media Group was able to achieve online sales growth in areas where brand recognition was low.

The home décor company’s ROI not only increased by 2,400%, but overall web traffic also rose by 300%. The number of conversions increased by just under 50%, as well. Ai Media Group advanced a campaign that increased brand recognition, lead generations, and orders.

Case Study

Jewelry Retailer

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Impressions Increased

+3.8M

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CTR

+0.12%

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CPL

-52%

Project

A prominent jewelry retailer approached Ai Media to drive sign-ups & attendees for an outdoor, location-based scavenger hunt event. The winning prize was a $25,000 engagement ring. While the brand is synonymous with selling jewelry online and in-store, the client wanted to create traction around this event, with limited time and resources.

Solution

Ai Media Group ran a location specific, display campaign to create awareness and buzz around the scavenger hunt. Keyword, placement, affinity and topic targeting were put into place to target prospects who were looking soon to be engaged.

Results

The campaign garnered 3.8 million impressions. When reporting results back to Ai Media, the client saw a dramatic lift in sign-ups and subsequently, contest participants. The campaign resulted in a phenomenal CTR of 0.12%. Albeit being display focused, the CPL decreased by 52% over the course of the flight.

Case Study

Mens Luxury Fashion Brand

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Cicks

+7%

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Conversions

+50%

Brand

A luxury fashion brand that specializes in men’s clothing, shoes, and accessories. With over 550 stores around the globe an annual revenue of over one billion dollars, it is one of the largest menswear brands in the world. The brand is best known for their high end, custom fit suits that are often seen being worn down the red carpet as well as in the board room. The brand caters to a modern, worldly, sophisticated man with refined taste.

Objective

Generate brand awareness and website traffic through search and display tactics across Google and Bing networks.

Results

By targeting the proper audience, Ai Media Group was able to provide the brand with quality leads and deliver measurable results. Ai Media Group accounted for demographics like age, gender and income and also determined the best time of day to drive our ads. This ensured the most effective use of our budget to reach the relevant market. By utilizing keyword targeted ads with a strong, on-brand creative the client was able to see a 7% increase in clicks to the site and a 10% increase in conversions.

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