Our Airline Clients
Silver Airways
Silver Airways is a regional US airline operating out of Fort Lauderdale, Florida, with flights between Florida and The Bahamas.
Background
Paid Search
Programmatic
Services
Strategy
Ai Media Group initially launched two programmatic display campaigns. After immediate success with increasing brand awareness, we focused on bookings and revenue through a targeted combination of search and display. Results have steadily improved while continually scaling up and expanding to additional tactics.
Results
Within six months since launch, we saw a positive increase in revenue. In this time frame, revenue increased by 368.4%, clicks increased by 523.1%, and ROAS increased by 380.6%. Our Current ROAS is 35 to 1, and we have cut the Cost per Lead by more than half (74%).
Increase in Revenue
368%
Increased Clicks
523%
Decreased Cost Per Lead
74%
Increased ROAS
380%
Challenge
Displeased with their previous agency’s performance, the airline refocused its KPI goals on brand awareness and overall revenue.
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Contact Us
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